Eye catching shark plunging out of the hoarding and the tail of the 3D plane crashing into the hoarding gain attention.
BestMediaInfo Bureau | Delhi | August 16, 2011
National Geographic Channel has been recently creating a stir amongst its viewers not just for its new show Nat Geo Rush, but also for their innovative marketing campaign which has been recently rolled out. While the new series is generating tremendous excitement amongst youth for its fast paced, thrilling, adrenaline pumping content, the robust 360 degree marketing campaign has further fuelled the curiosity around it. The three dimensional, eye catching shark plunging out of the hoarding at North Campus – Bunglow Road in New Delhi and Mahim Causeway in Mumbai, and the tail of the 3D plane crashing into the hoarding at Defence Colony flyover, New Delhi have been gaining attention of passers-by.
National Geographic Channel is acclaimed for conceptualizing creative properties and executing them in an innovative way. From outdoor to digital, the brand has taken giant leaps in the recent past to leverage multiple mediums to reach out to their target audience. Infact on Social Media, the channel’s Facebook Fan page has seen a rise of 50% in the fan base. Nat Geo Rush, the new series on the channel has gone across a wide spectrum of genres from wild nature to natural disasters, science and technology to real life incidents and packaged the most thrilling moments in a 30-minute capsule. Nail -biting action like death defying jumps from snow covered mountain peaks, incredible rescue landing of a passenger jet after its body was ripped open mid-air, fights between cape buffalos and lions to the secrets behind engineering defying structures like the Colosseum amphitheatre in Rome.
The outdoor campaign for Nat Geo Rush is the first of many interesting campaigns in store to create curiosity amongst the viewers about the dynamic programs on the channel. The show will be further promoted through innovative digital campaign in the weeks to follow. Stay tuned to National Geographic Channel or login to the Facebook Fan page for more interesting updates & contests.
Speaking about the new series, Debarpita Banerjee, Vice President Marketing for NGC Network India & FOX International Channels said “The youth today is on a constant lookout for excitement and adventure. At Nat Geo we have aligned not just our programming to create content which caters to their curiosity levels, but also devised equally innovative marketing campaigns to reach out the youth through multiple channels. Our first series under this initiative – Nat Geo Rush has been receiving a phenomenal response from our viewers. The on-ground installations in Mumbai and Delhi have been grabbing eye balls and as a result we are witnessing a spike in our viewership. In the near future, our viewers can expect more of such off-beat programming and marketing initiatives to keep them entertained.”
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